Each layout or project is based on a theme or a mood. Ask yourself what theme or mood are you trying to convey?  Secondly put together a list of words to express it. Is your layout casual or formal? Is it feminine or masculine? Modern or Old.  

Seek out a typeface with an appearance that suggests the adjectives that correlate with your mood or theme of your layout. Typefaces have personalities and your goal is to find the  one that is right with your layout.  It does not have to be hard just remember to apply your descrïptive words that will help you select your choices.

Examples Elegant or Feminine, Whimsical or Old World, Casual or Playful, Urban or Masculine.

Typeface Lettering Traits-Definitions

• Bowl: The round element of a letter
  

• Ascender: A stroke that extends above the bowl of a letter shape
  

• Decender: A stroke that extends below the baseline of the bowl of a letter shape.
  

• Serif: A mark that finishes off the stroke of a letter; if a typeface is sans-serif, it does not contain such marks.
  

• Finial: The decoration or flourish at the end of a stroke like a teardrop or a hook
  

• Flourish: A stroke added to a letter for style rather than structure
  

• Oblique: A slanted version of a typeface ( Italics are right-slanting obliques)
  

• Baseline: The imaginary line that letter shapes sit upon
  

• Tracking: The space between letters in a typeface.
  

• Kerning: The space between the specific letters.
  

• Leading: The space between the lines of the text.
  

• Point Size: (Pica) The measurement of the type size.
  

 

--Last edited by simplyscrapping on 2007-04-08 18:27:27 --